Defined loosely as social media figures who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your particular brand/business influencers are users that employ your brand hashtag who have the largest number of followers. They can be friends and family, but more recently they have become personalities for hire.

Many Chamber members recently received an email presenting an opportunity for local business to be included in an Influencer Event being   presented by Tourism Goderich. A influencer family will be in Goderich on the Weekend of 21 to 23 June and will be using there access to their followers and subscribers to promote Ontario’s West Coast and the Town of Goderich.