Ontario Boosts Support for Rural Businesses with New ROD Program

Following up on Ontario’s announcement last month, there’s renewed excitement about the recently launched Rural Ontario Development (ROD) Program, particularly among small businesses across Huron County. On June 24th, Minister of Rural Affairs Lisa Thompson officially unveiled this enhanced funding initiative aimed at strengthening rural communities and small businesses. Read the official Ontario government announcement here.

The ROD Program represents a significant step forward, doubling the provincial investment to $20 million over the next two years. This enhanced funding stream comes at a crucial time, enabling rural businesses to tackle barriers to growth, improve their competitive edge, and address key operational challenges like accessibility and cybersecurity.

Huron County businesses now have the opportunity to access meaningful financial support specifically tailored to the needs of smaller enterprises, reflecting a commitment from the provincial government to ensure that rural communities aren’t left behind in Ontario’s economic landscape.

“The newly enhanced Rural Ontario Development Program is a vital tool for strengthening the heart of our rural communities. In Huron County, we see every day how targeted investments can make a real difference for families, farmers, local businesses and community organizations. We’re thankful to Minister Thompson and the Ontario government for recognizing that when rural Ontario succeeds, all of Ontario benefits.”

– Jamie Heffer
Warden of Huron County

To help our members make the most of this program, we’ve created a straightforward guide outlining exactly how your small business can take advantage of this funding opportunity. Below you’ll find details about eligibility, the application process, and tips to enhance your chances of securing funding.

Important Note: The Government of Ontario’s website is the definitive source for accurate information about this program. The details provided here are for convenience and may change. Always verify current requirements on the official ROD Program website.

Your Guide to the ROD Program

Eligibility Criteria

Who is eligible?
Your business must:

  • Currently be operating in rural Ontario.
  • Have between 1 to 20 employees (excluding the business owner).
  • Pay agricultural, commercial, or industrial property tax (directly or through rent/lease); Indigenous businesses are exempt.
  • Not occupy a property zoned solely residential; Indigenous businesses are exempt.
  • Be open and operating at the time of application.
  • Comply with all applicable laws and have no outstanding government fees, levies, or taxes (or have arrangements for payment).

Indigenous businesses are encouraged to contact program staff for flexibility options at RODprogram@ontario.ca or 1-877-424-1300.

Who is not eligible?
Businesses:

  • With fewer than 1 or more than 20 employees.
  • With multiple locations (only one location is eligible).
  • Receiving other provincial funding for the same project.

Eligible Project Types

Applicants must identify one or more of these project categories:

  1. Market or Product Diversification
    • Market analysis, new marketing collateral, or expansion plans.
  2. Enhancing Cyber Security
    • Cybersecurity improvements or analysis.
  3. Succession Planning
    • Development of a succession plan.
  4. Accessibility Improvements
    • Infrastructure improvements such as ramps or automatic door openers.

Ineligible Projects

Projects not eligible include:

  • Debt restructuring or fundraising.
  • Major capital costs or compliance-only projects.
  • Projects funded by other provincial programs.

Eligible Costs

  • Professional fees (legal, architectural, engineering, marketing, consulting).
  • Technology costs (software and related services).
  • Marketing (branding, advertising, distribution).
  • Minor capital improvements (materials, supplies, labour).
  • Training and professional development (related to cybersecurity, succession, or marketing).
  • Travel costs for training or market development activities.

Application Process

Step 1: Download and Complete Application

Step 2: Submit Application

  • Email completed forms and supporting documents to RODprogram@ontario.ca.
  • Attachments larger than 10 MB must be split into multiple emails with consistent subject lines.

Step 3: Confirmation

  • You will receive an application number within 5 business days. If not, contact RODprogram@ontario.ca or 1-877-424-1300.

Required Documentation

  • Proof of business registration and location.
  • Documentation confirming employee count.
  • Project-specific quotes (required for costs over $2,500).
  • Project timelines and detailed budget.

Outcomes and Reporting

Successful applicants must report on outcomes including:

  • Businesses retained and expanded.
  • Investments attracted or retained.
  • Jobs created or maintained.

Detailed records and receipts must be kept for reporting and reimbursement purposes.

Helpful Application Tips

  • Secure detailed quotes early.
  • Clearly demonstrate project benefits and outcomes.
  • Contact regional advisors if needed.

This enhanced program presents a valuable opportunity to strengthen your business and Huron County’s rural economy. The Huron Chamber is available to support your application process—reach out if you require assistance or a pre-review session.