If creating Reels feels awkward, confusing, or time-consuming, but you still want video that brings in locals and seasonal visitors — this workshop is for you (no cringey dancing or pointing required!).

Reels can be a great way to reach local customers and get on the radar of seasonal visitors, but most business owners and tourism operators hit the same wall: What do I post? How do I film this? And when am I supposed to do it?

This in-person, hands-on workshop led by influencer marketing professional Jessica Turnblom (JVT Media) is for business owners who want practical guidance (not theory) and a simple approach they can start using immediately.

You’ll learn the basics of creating Reels, learn what’s working on social media in 2026, and leave with content ideas you can start using right away — without trying to go viral or become a full-time content creator.

What you’ll learn (how-to, step-by-step):

• Reels basics: how they work, what to post, and how to structure a simple Reel
• What’s working on social media in 2026 (and what’s not worth your time)
• How to leverage and adapt trends in a way that fits your business — including content that appeals to locals and visitors
• Practical, interactive instruction no matter your skill level (bring your questions!)

What to bring:
Your laptop, phone, and charger (you’ll be doing hands-on work during the session).

Who it’s for:
Huron County business owners — from bricks-and-mortar retail to farms and tourism operators — at any social media skill level.

Bonus: Pick up the Huron County Visitor Guide, Hiking Guide, Taste Trails, and Camping & RV Guide to share at your business. (Available between 10 a.m. and 6 p.m.)

Huron Business Centre is a Small Business Enterprise Centre (SBEC). The SBEC program is delivered locally by the County of Huron and funded in partnership with the Province of Ontario.