Skills Workshops are focused training sessions for busy business owners who want clear, practical guidance on one topic at a time. This one is all about freshening up your brand.

If your brand feels a bit dusty or mismatched, this workshop is your chance to freshen it up.

Join us online on February 3 to learn how to spring clean your brand! We’ll walk through the basics of small business branding in plain language, including how to expand a simple logo into a more complete visual identity with colours and fonts that fit, and write a clear mission statement that guides your other messaging.

We’ll look at local examples, work through guided exercises, and give you prompts to take home so you can keep refining after the session. You’ll leave with a clearer sense of what your brand should feel like, and practical ideas to update your visuals and messaging over time.

This session is perfect for:

· Business owners whose visuals have not kept up with their growth or changes

· Owners who feel like their brand is “a bit all over the place”

· Anyone who wants a more cohesive, current look without starting from scratch

· Anyone who has DIYed their branding, and wants a more professional look and feel

You will learn:

· Ways to stretch your existing logo into a broader visual identity (social, signage, print)

· How to choose brand colours and fonts that feel consistent and on-purpose

· How to write a simple, clear mission statement

· Ideas for making gradual updates without a full rebrand