Skills Workshops from the Huron Business Centre are built for small-town and rural business owners who do not have time for fluff. Each session tackles one core topic in plain language, with tools you can use right away.

Construction season can cut into foot traffic — but it doesn’t have to cut into your visibility or sales.

This virtual workshop on February 26 at 10 a.m. shows small town and rural business owners how to turn their social media channels into an effective digital storefront customers know to check first when in-real-life access is limited.

We’ll talk about:

• How to keep customers informed during roadwork
• Simple content ideas for days when in-person discovery is down
• Quick Reels, Stories, and posts that do not take all afternoon
• How to train your community to “check socials first” for updates

You’ll learn:

• The 2026 social media landscape for small rural businesses
• How to replace some lost foot traffic with stronger digital visibility
• How to communicate roadwork updates and temporary changes clearly
• What to post when fewer people are walking through the door
• How to create quick Reels and Stories
• A simple posting routine you can actually keep up with