Skills Workshops are focused training sessions for busy business owners who want clear, practical guidance on one topic at a time. This one is all about paid social ads using the Meta platform.

Still just boosting posts and hoping for the best?

In Beyond Boosted Posts: Meta Ads for Local Businesses, we’ll break down Facebook and Instagram ads (Meta ads) in plain language so you can understand when to use them, how they’re structured, and what to watch in your results.

We will cover basic campaign setup, choosing clear objectives, simple audience targeting for local businesses, and how much to spend to test an idea. You’ll see example campaigns and walk away with a clearer sense of when ads make sense and when they don’t for your business.

This workshop may be a good fit if:

• You want to spend your ad dollars more intentionally
• You have boosted posts but have never opened Ads Manager
• You aren’t sure what you’re really paying for when you run Meta ads

You will learn:

• The difference between boosted posts and Meta ads — and when to use each
• The basic structure of a Meta campaign (campaigns, ad sets, ads)
• How to choose a clear objective that matches your goal
• Simple audience targeting ideas for small, local businesses
• What to look for in your results so you can decide what to try next

No fancy funnels, no jargon—just straightforward, rural-realistic guidance.