In Beyond Boosted Posts: Meta Ads for Local Businesses, we’ll break down Facebook and Instagram ads (Meta ads) in plain language so you can understand when to use them, how they’re structured, and what to watch in your results.

You’ll learn how to set up a basic campaign setup, choose clear objectives, target specific audiences that are relevant to your local businesses, and how much to spend to test an idea. You’ll see example campaigns and walk away with a clearer sense of when ads make sense for your business and when they might not.

This workshop may be a good fit if:

· You want to spend your advertising dollars more intentionally

· You have boosted posts but have never opened Ads Manager

· You aren’t sure what you’re really paying for when you run Meta ads

You will learn:

· The difference between boosted posts and Meta ads — and when to use each

· The basic structure of a Meta campaign (campaigns, ad sets, ads)

· How to choose a clear objective that matches your goal

· Simple audience targeting ideas for small, local businesses

· What to look for in your results so you can decide what to try next