What is a Social Media Influencer?

Defined loosely as social media figures who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your particular brand/business influencers are users that employ your brand hashtag who have the largest number of followers. They can be friends and family, but more recently they have become personalities for hire. Many Chamber members recently received an email presenting an opportunity for local business to be included in an […]

Members Helping Members

The Goderich BIA is a valued member of the Huron Chamber of Commerce and we would like to take this opportunity to share some of their knowledge.   The BIA has recently welcomed media specialist Bailey Regier to their ranks. Read more about Bailey and her position at the BIA here: Bailey Regier The Digital Main Street program she is overseeing is for BIA members, but her research and expertise we have been invited to make […]